Of everything, or almost, about BRICS ACCESS and emerging markets!

ACCESS

BRICS Access helps French or European companies to set up in emerging countries, or companies from emerging countries to find partners in France.

Arbitral tribunals

A key element in governance and ‘risk mitigation’, carefully selecting the international arbitration venue… BRICS Access is on the case.

BRICS

Group of 5 emerging powers, brought together since 2009. The concept dates back to 2001.
These 5 countries represent 40% of the world population and 30% of Global GDP, 40% in 2025.
Beyond these countries, BRICS Access also takes an interest in other principal emerging countries.
By 2050, 19 out of the 30 leading world economies will be those of emerging countries.

Business sectors

BRICS Access can assist in a wide range of sectors, from industry thorough to services.
The Sport sector, for example, is a rapid growth area, largely due to the expanding middle classes who are great consumers of sports equipment, 200 to 400 million people in China (depending on the selected criteria) and 80 to 300 million in India.
A sector in which French companies, from small to intermediate, have a number of useful assets.

Corruption

Yes, it exists, in these countries just as in many others.
BRICS Access helps you to successfully conduct your development operations without having to resort to it.

CSR

Corporate Social Responsibility
People often think that it’s a ‘luxury’ that doesn’t apply to emerging countries.
A quick look at Invitations to Tender for infrastructure projects in Brazil or South Africa, for example, quickly show you that quite the opposite is true.
What’s more, international backers now make it an obligatory component of their assistance packages.

Development

All the reports concur: the small and especially the intermediate-sized companies that internationalise are far better placed to resist the recession.
BRICS Access focuses on the current growth drivers – the BRICS – to accompany this development and optimise your ‘added value’.

Fees

BRICS Access adapts its fees to the nature of your projects: one shot intervention/long-term project assistance/fee/retainer.

Free trade areas

Practically all the BRICS are (extremely) active members of regional free trade areas.
Creating a partnership in a BRICS country frequently opens wider opportunities within the Region concerned.

Governance

Essential to ensure sustainable installation under conditions where risks are controlled to the maximum.
BRICS Access provides you with examples of successful governance and assists you in constructing your solution.

Innovation

One of the keys to success on an international level.
International roll-outs are twice as successful for innovative intermediate-sized companies.

Joint Venture

The favoured vehicle for international development, and almost always a winner.
BRICS Access can assist in finding local partners, via its network of correspondents, to create sustainable added value.

KWh

The energy sector is covered and understood, but BRICS Access benefits from effective links in the majority of high-growth sectors: agribusiness, health, infrastructures, etc.

Leverage

BRICS Access is chosen by several financial operators that are ready to accompany value-creating development projects.

Local jobs

A sustainable business strategy within a country normally necessitates the creation of local jobs.
A guarantee of sustainability, but also of greater knowledge and understanding of developments in the country.
BRICS Access always favours projects that employ local people, including jobs in higher and/or management roles, if necessary with appropriate preparatory training.

MENA

Middle East and North Africa. A zone in which BRICS Access also takes action.

Niches

Small, medium and intermediate-sized French companies are often leaders in niche markets, but are hesitant about promoting this expertise internationally.
BRICS Access helps you to test your projects… and to get started!

Obstacles

When you get involved in development, there are many: language, culture, the time constant, etc. We learn how to overcome and to anticipate them, in order to “convert the try” by turning Obstacles into Opportunities.

Partnerships

The DNA of BRICS Access.
Because there can be no lasting creation of value over time without strong local partnerships.

Quotas

The IMF quota reform, which should have enabled BRICS to be better represented, has been “out of order” since the G20 held in Seoul in 2010.
It is mainly as a result of this that the BRICS have announced the creation of their own Development Bank.
Not yet operational, it could finance western projects in target countries, provided that there is a transfer of technology.
BRICS Access is following this issue closely.

Training

BRICS Access is also developing academic activities, with Business Schools and prestigious colleges, in partnership with equivalent Establishments in the BRICS countries, particularly Russia and Brazil.

Urbanisation

Today, 1 African in 2 lives in a town or city.
In 25 years this will be 3 out of 4; with a population that will be around 1.5 billion people.
Here again, French companies have a practically unrivalled capacity to provide global solutions, from the engineering and design of equipment through to the maintenance of the structures.
BRICS Access can accompany a group of companies with a public or private contracting party, placing the emphasis on the “Sustainable City” concept, which represents a genuine competitive advantage.

Volatility

The volatility of emerging markets, particularly linked to the fluctuating monetary policies of certain western countries, is undoubtedly an obstacle to development.
The recent creation of a specific BRICS fund should help to reduce the associated risks.
But it is important not to overreact to this situation and assume that the progression of the GDP in these countries will collapse.
The latest IMF estimates indicate that GDP will ‘nevertheless’ progress by an average of 4.5% over 2013…

World Bank

Understanding the division of roles between the banking institutions (Bank, IFC, MIGA, etc.) – as well as the limits of these instruments – is essential is order to take full advantage of multilateral financing.

Xolani Qubeka

CEO of the Black Business Council in South Africa, and a committed advocate of win-win solutions between French and South African companies.

Yuan

The Yuan is convertible in the Shanghai Special Economic Zone since the 1st of January 2014.
A step towards a greater role for the Yuan on the foreign exchange market, in view of the country’s major currency reserves of $3,500 billion.
Consideration must therefore be given to future business plans for major investment looking beyond 2020.